NEWS / Blog / Creating new opportunities for our industry?


04 JUN 2021


Neil Humphrey, chair procurement & pipeline, welcomes the potential of the Consultancy Playbook


he Consultancy Playbook is intended to not only help Government get the best from consultants, but to provide reassurance to taxpayers and the civil service that the relationships are delivering value for money.

Assuming it reaches its full potential and is implemented by all public sector authorities, the Playbook’s publication can ensure that the right relationships are created from the outset. This added clarity could also potentially have knock-on effects throughout the civil service in their existing dealings with consultants – reducing over-reliance on single suppliers, providing value for money for the taxpayer, and delivering better quality outputs.

Members will also welcome a potential side-effect around the Playbook’s publication in encouraging the public sector to be more thoughtful and precise in its future use of consultancy. If implemented correctly, this could open-up the market and create new opportunities for us as an industry and as a key delivery partner for government. Something which the Future of Consultancy campaign has recognised around our members expanding into strategic and operational advisory work.

Ideas within the Playbook around disaggregation and early market engagement aim to avoid the over-reliance on a single firm, and encourage access to smaller suppliers and SMEs. Furthermore, output based specifications and evaluation will give consultants more freedom to explore how best to deliver outcomes, while the focus on quality criteria to differentiate between bidders means that price alone is no longer the deciding factor for the public sector when choosing a partner. Encouraging an understanding of market specialisation will also be of interest to our members, as it will ensure that government increasingly turns to subject-matter experts, rather than more generic market advice.

On paper at least, a new approach with plenty of new opportunities for our members to seize in the future... Neil Humphrey

While the Consultancy Playbook will not provide all of the answers in itself, it has a crucial role to play in the emergence of a new and consistent approach across different departments. When the commitment to widen the pool of consultancies is added to the mix, we are left with a – on paper at least – new approach with plenty of new opportunities for our members to seize in the future.

More immediately, for ACE members already working closely with clients in government or public sector bodies, the Playbook is a new and potentially powerful resource to use and sign-post to. It can help open-up and positively shape conversations with clients around value for money, bidding for work, collaboration, contract management or knowledge transfer. Previously difficult and delicate discussions which, thanks to the Playbook’s publication can now be far more open, honest and direct than ever before.

Once logged in, members can download our exclusive Consultancy Playbook briefing below.

Neil Humphrey is chair of ACE’s procurement and pipeline group and COO at Waterman Group.

Neil  Humphrey

Neil Humphrey

COO, Infrastructure & Environment

Neil is COO, Waterman Group and Chair of Pipeline and Procurement at ACE.


Briefing - Consultancy Playbook

June 2021

Member-only briefing explores the latest of the Cabinet Office 'playbook' publications.