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NEWS / Blog / Better conversations, better-informed decisions

Blog

13 NOV 2026

ACE’s role in market engagement

A major infrastructure programme needs more than a clear ambition. It needs an approach that works for the businesses expected to deliver it. The time to find out whether those two things align is before key decisions are locked in. That is where early market engagement matters, and where ACE can make a practical difference.

Our recent support for Heathrow’s Expansion Programme offers a useful example. Working with Heathrow, we held a member engagement event that brought the discussion back to the questions that shape delivery: how the different parts will fit together, who takes responsibility and whether commercial arrangements encourage everyone to work towards the same goal. Asking these questions early gives the answers a chance to influence the programme.

Where ACE can help

ACE can bring clients into a conversation with the wider consultancy and engineering sector, drawing on the experience of firms of different sizes, including SMEs. That breadth matters. An approach that looks straightforward on principle can present barriers for the businesses involved in its delivery. Hearing those concerns early gives clients an opportunity to reconsider, while members gain a clearer understanding of the work involved and a chance to shape the development required to deliver the right outcomes.

It is not about just getting people into a room. It is in asking useful questions and making sense of the answers. ACE can help draw out shared concerns, distinguish them from differences of opinion and give clients clear feedback on what deserves another look.

What the Heathrow example tells us

Heathrow shows why this matters. The proposed expansion brings together runway, terminal, cargo and surface transport infrastructure. Each element has its own demands, but all must work as one programme. The engagement event looked beyond individual design tasks to explore how that coordination would happen, where responsibilities would sit and how commercial incentives could support the overall outcome.

Discussion of design delivery and technical integration also highlighted a point that can be easy to overlook: accountability works both ways. Designers need clear expectations; clients need to provide clear briefs and timely decisions. Learning from previous projects means examining that whole relationship, rather than looking at either side in isolation.

We believe that both clients and industry can benefit from testing a proposed approach with the market while alternatives remain open. ACE can help create that opportunity, bringing industry experience into decisions before they become difficult to revisit.

Making the conversation useful

For engagement to mean something, this must be a two-way discussion. It is important to understand where responsibilities are unclear, where commercial arrangements could work against collaboration and where businesses may struggle to participate. ACE can help keep those practical issues at the centre of the conversation.

Heathrow illustrates the opportunity: involve the market early enough for its experience to make a difference. ACE’s role is to connect that experience with the clients who need it. The real test of market engagement is not whether a conversation took place, but whether it helped the client make a better-informed decision.

“Ensuring visibility of Heathrow’s ambitions and objectives is critical to our success. Early engagement gives the wider ecosystem a route to share risks and opportunities and inform our strategy. ACE helped create that connection, and we will continue to develop and deliver a best in class approach to market engagement to ensure visibility and appetite for our future programme of works.” – Paul Doherty, Procurement Director, Heathrow Airport

To find out more about how ACE can support market engagement for your programme, or how your business can get involved, please contact mhemming@acenet.co.uk.

 

 

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