R&D managers have much work to do to prepare for an imminent increase in workloads, according to new research by Ayming, the business performance consultancy specialising in innovation.
Their International Innovation Barometer report finds that 83% of business leaders are satisfied with their current levels of R&D. However, in part as a result of the pressure being applied by global governments, they still expect activity to increase over the next three years. Three-quarters of firms are anticipating a rise in R&D budgets – a third of whom expect this rise to be “significant”.
Talent will prove crucial. 73% of companies expect talent to impact an organisation’s ability to invest in R&D, two-thirds of all respondents expecting this impact to be positive, indicating that they expect new talent to help them manage new activity. However, this may reflect complacency around the availability of quality R&D talent in the pipeline.
Mark Smith, partner for innovation incentives at Ayming UK and Ireland, commented: “R&D success depends on talent. It’s a highly skilled field which is driven by people’s ideas. With competition over talent set to hot up over the coming years, businesses should take steps to prevent the pool drying up.
“One thing that would help is a greater focus on gender diversity. Yet at the moment, 46% of business leaders believe diversity to be unimportant, with 23% saying it is “not important at all”. We think this is a mistake. 83% of innovation teams are majority male, with a quarter of firms reporting that fewer than one-in-ten of their R&D employees are women. It’s clear there is an untapped pool of women that businesses should be looking at to succeed in new R&D projects.”
The report also outlines opportunities in R&D:
- Collaborating is key: 63% of firms rely on internal resources for their innovation. R&D is traditionally very secretive but collaborating with others not only reduces costs by combining resources but can be useful for sharing insights and best practices.
- Considering opportunities abroad: 45% of businesses innovate locally only but undertaking R&D abroad can provide advantages. Businesses must carefully weigh up all the benefits of each location. The most popular location for a business to undertake activity abroad was Germany, which will be launching its first R&D tax credit scheme next year.
- Incentive schemes are plentiful: Yet, the most common source of funding was from a company’s own resources at 49%. With tax credits and grants at 43% and 42% respectively, governments should encourage uptake by streamlining application processes.
- Allocating funds: 91% of organisations have a defined budget for R&D activity and a fifth of total respondents aim for spending more than 3% of revenue. Businesses are best placed to put a detailed plan in place which will give them oversight into what incentive schemes they can apply for.
Smith added: “Despite heightened talent competition there is lots to be excited about. With activity set to increase and opportunities plentiful, organisations have some important decisions to make. Fundamentally, the modern economy is one of rapid technological innovation and the global economic axis is turning to the east. Western companies cannot afford to take a lax approach to R&D or they risk losing out to more agile disruptors and those willing to invest more, such as Japan and South Korea. Those who are fastest to embrace modern practices will be best placed to win.”
Ayming surveyed a combination of 300 business executives and R&D managers from 12 countries across North America and Europe, looking at range of sectors to draw insight into the field.