A report conducted by Sir John Armitt, chairman of the Olympic Delivery Authority, into the construction efforts for the London 2012 Games has called on the government to end its marketing restrictions as soon as the event is over.
Currently, contractors that worked on building the Olympic venues are not able to advertise their successful efforts because of the strict marketing rules in place surrounding the Games, which are designed to protect official sponsors' interests.
Mr Armitt said: "[The] government should take urgent action to ensure that marketing restrictions applying to London 2012 suppliers are relaxed as soon as possible after the … Games."
However, in its response document, the Department for Culture, Media and Sport (DCMS) said that the restrictions are not likely to be lifted until the end of the year at the earliest.
"DCMS is in discussion with the British Olympic Association and hopes to have a workable solution in place through which supplier companies can make reference to the work they have undertaken by the end of 2012."
Author: Editor Gavin Pearson (email@example.com or 0207 202 0255)