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Staff at ACE once again dug deep to drum up funds for this year’s
Wear Red for RedR day on 13 February, and raised upwards of £100 to
help the international humanitarian disaster relief charity. The final
figure, nearly double the total raised in 2008, was tallied up from the
staff at ACE, who paid to don as much red as they could find and took
part in a “Really Red Quiz”, which was all based around the colour red,
as if you couldn’t guess.
Prizes were not only dished out to ACE’s Michael Hall, the runaway
winner, but also to the most far-fetched or red-iculous answers given.
Chris de Burgh’s famous Lady in Red, for example, was believed by one
culturally-challenged employee to have gone to number one in no less
than 380 countries, a full 355 more than it actually did!
On such fine lines can success and failure hinge. But for RedR, the
only charity ACE is officially involved with, every penny collected can
help to make a substantial difference. The past year has seen an
increase in the number of humanitarian crises across the globe and it
is vital that RedR has the resources to respond to the growing need for
more professional and efficient responses to disasters.
ACE chief executive Nelson Ogunshakin said it was important for
firms in the sector to show their support for RedR and its work. “We
are proud to be associated with the many positive activities RedR
throws itself into with such verve and vigour”, he said. “We hear much
about the credit crunch and the financial strife affecting Britain at
the moment but it is also healthy for us to remember how bad things
could be if we were part of a community affected by one of the
disasters or crises we see all too regularly on the news. RedR is doing
a great job in helping to lessen the impact for so many communities who
find themselves in the most devastating of situations.”
Employees from 120 offices across Europe, Asia, Africa, North
America and Australia wore red and organised red-themed activities in
support of RedR for this year’s Wear Red for RedR day. Their collective
efforts are expected to give a huge financial boost to the charity’s
work.
-ENDS-
Further information and photos can be obtained from ACE
communications and public affairs director Andy Walker on 020 7227
1889, 07947 558654 (mobile) or email awalker@acenet.co.uk.
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