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10 July 2009, London
7.5 hours CPD
Intended for company spokespersons such as partners, directors, marketing and PR executives.
This is an essential course for individuals who are likely to be speaking to the press and media who need to improve their performance and know what to say and how to say it in order to achieve effective media coverage for their companies.
The one-day, interactive course blends a mix of theory, discussion and practical sessions and includes opportunities for delegates to role play as well as learn the vital skills for a good interview.
Please note that attendance is limited to six per workshop to maximise learning.
Course objectives
At the end of the course each delegate should:
• Know how to successfully get their message across through television, radio and print media
• Understand interviews from both the journalist’s perspective and that of the interviewee
• Recognise the differences between good and bad interviews and understand how to improve their interviews in the future
Course outline
• Types of media
• Using the media effectively
• Developing your message
• Journalists - their language and how to handle them
• Interview preparation and techniques
• What you need to know about interviews
• Radio interviews (live studio radio interview and telephone radio interview)
• Television interviews and tips
• Practical exercises
Course Tutors
Andy Walker, Communications and Public Affairs Director, ACE
Mark Whitfield, Freelance Journalist
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